Prior to online advertising, there was an old saying, "I waste 50% of my advertising every time. I just don't know what 50%." Traditional marketing is no more than educated guesswork. Once online advertising came into the scene results became quantifiable. Now you can learn exactly where your results come from and make the most of your advertising budget!
We offer access in over 200 countries across 50 different contextual channels to any age, any gender and many learned behaviors.
Find out how we can significantly raise your ROI with a combination of rich content, wide reach, and focused targeting. Rely on us, as we are your comprehensive online advertising solution.
Spot200 uses the industry's best targeting software to allow us to reach users on many demographic levels. The following are some of our targeting parameters:
- Geographic
- Daypart
- Languages
- Netspeeds
- Browser
- ISPs
- Frequency
- URLs
- Contextual Verticals
- Age and gender
- Site specific
- Behavior based
GEO:
International audiences can be targeted separately by country. Geographical IP-targeting
allows for the planning and execution of global online media solutions under one
combined roof.
Vertical targeting:
Vertical Channels enable connecting to users who have previously visited websites with specific content.
Users who visited vertical sites of the Travel sector, for example, would become part of the "Travel Channel". Reach those exact users when they are found on other more general content type sites and serve targeted ads according to their previously shown interest. This results in an increased reach to high potential clients with a much higher propensity to convert.
Retargeting:
Retargeting works by evaluating consumers' behaviors while they are visiting your Web site.
Targeted messages are delivered to those consumers -after they leave- based on whether or not they completed a desired action.
Targeted messages are delivered to those consumers -after they leave based on whether or not they completed a desired action. This is a popular type of Behavioral Targeting that creates behavioral segments of users who have visited your web site. It is typically achieved by placing single code on your home page.
Even interested visitors to your website may not engage your services on their first visit to the site. However, by their behavior, these visitors have expressed interest and do represent warm leads and a more targeted audience. Spot200 believes that this demonstrated interest should be ...identified, retargeted and converted.
By "pixeling" your site visitors with non-intrusive coded identifiers, we can retarget them with first impression ads on any of the more than 5,000 publisher properties across the Spot200 network. Combined with the dynamic CPM monitoring (described below), an advertiser can now dynamically optimize a campaign, using previous visitors as a specific target.
Most inventory is sold on a bid basis these days. When advertisers pay on flat CPMs they end up losing revenue whenever they bid higher than needed and lose premium impressions sometimes by only a few cents.
There is a more efficient approach.
Instead of eliminating opportunity, we open up access by valuing each impression uniquely and accurately, based on your goals and predicted response.
How it works
- You set your ROI (CPA, CPC, Delivery) goal
- An ad call comes in - the system evaluates your goals, pricing structure and the user's predicted response, and sets the price relative to determine value.
- The impression is auctioned off in real-time, if you take it, you pay based on its true value to you, and you never violate your ROI target.
